1.  Campaign ROI: OOH helps supercharge your other campaign tactics. Social media and digital advertising are great but customers sometimes don’t connect with them in terms of reality - there are lots of fake and bogus businesses and offers out there. A billboard is real, it’s in your neighbourhood, near your office, across the road from your gym and it says ‘this business is serious; it actually exists’. That impact combined with your other tactics helps validate and boost every tactic and the whole campaign. OOH can increase intrigue in your brand by 38% on top of your digital campaign. And it can deliver more online activity per dollar spent compared to TV, radio and print. 

2.      Local Area Marketing: Many of our smaller business customers use OOH to talk directly to the customers in their area. This very granular level of advertising is possible on social media and some digital channels but it is costly and not 100% predictable. Like most advertising it is a case of pay, spray and pray! But OOH connects your business directly with your local customers. And for larger brands it can be used very effectively to target people when they are in places or at times when they might connect with that brand. For example roadside billboards near motorway offramps advertising snacks, fast food or cool refreshments. After a long drive, that can really hit the spot and drive purchase.

3.      Context and Creative: The greatest and most effective OOH advertising uses the location and context of the billboard to generate creative cut-through. Short, punchy headlines and attractive, eye-catching imagery all help drive up effectiveness. A roadside poster reminding you to pick up dinner ingredients or inviting you to enjoy a drink at your local on the way home are examples. Billboards are a great canvas to connect and to make a big impact for your brand. 

LED billboards can complement other forms of marketing.

 

Remember, LED billboards aren’t just for names and logos—they’re dynamic platforms that can drive mass awareness and engagement!